Rescue drive.
To publicize the Chevrolet Cobalt, we have created the Rescue-drive. In a partnership with a tow car company, the new car was taken to the public right in that moment when they’re thinking at the most about changing their old car: when it breaks down. When the tow car was called for, the Chevrolet Cobalt came along and was introduced to whom had made the call. From that point on, the consumer was invited to take a test-drive to achieve his destination driving a brand new car. In that way, the Orca Chevrolet company achieved to transform a uncomfortable moment into a carefree and pleasant moment for everyone who participated.